Built for Profit.
Not Just Performance Metrics.
We help businesses grow with performance marketing powered by clean data and clear outcomes by designing and managing profit-focused paid campaigns across Google Ads and Meta Ads, alongside robust tracking, analytics, and attribution. We also build automated, AI-ready marketing systems that remove guesswork as you scale, tailoring each setup to your business model with accurate data, automation, and smart workflows.
Our mission is to replace guesswork in marketing with clean data, connected systems, and profit-driven execution.
Our Team
Meet the Team
A lean team of operators building scalable marketing systems.
Shivendra Rawar
Founder & CEO
Swati Kotiyal
Marketing Officer
Rakshit Majumdar
User Experience Lead
Shreya Nath
Marketing Assistant
Natasha Joshi
Business Consultant
What Makes Second Step Different
Clear data, clear decisions
We get the basics right. Clean tracking, accurate data, and reports that make sense. When data is clear, decisions become faster and easier.
Beyond campaigns
Ads, tracking, analytics, and CRM don’t work in isolation. We connect everything so performance is measured end-to-end.
Built for your business
Every setup is tailored to your margins, funnel, and customer journey. No one-size-fits-all playbooks.
Profit first
We optimise for real business outcomes, not surface-level performance metrics.
How We Work
We fix the basics first
Before scaling ads or spend, we make sure tracking, data, and reporting are set up correctly. Strong foundations prevent costly mistakes later.
We build systems
Our work is designed to last beyond one campaign. Tracking, analytics, and workflows are built so they keep working as you grow.
We focus on execution
We don’t stop at recommendations. We implement the tracking, automation, and processes that teams actually use day to day.
We measure real outcomes
We track what affects the business such as qualified leads, revenue, and profit. This gives you clear visibility to make confident decisions.
Ready to Find Clarity?
Let’s discuss how we can streamline your operations and unlock your next stage of growth.