Start at the sale.
We map backwards from confirmed revenue to the click. Confirmed revenue is the anchor, not the click.
About
We are an analytics and
attribution company. The ads
get better because of it.
Founded in 2019. We work with clients in the Pacific, New Jersey and India, and we build our own tools because nothing on the market measured what we needed. We manage paid media too, but the measurement comes first and everything else follows from it.
2019
Independent since
47
Accounts in the warehouse
24/7
Agents on bids, pacing and negatives
What we doSignals first
Measurement first. The advertising follows from it.
Most of what we do is analytics and attribution: proving which advertising produced which customer, and repairing the measurement where it cannot. We manage paid media as well, and it performs because the signals underneath it are honest. Agents execute bids, pacing and negatives 24/7. Humans decide the strategy, the spend and the creative. The order never changes, and it has a name: Chain of Custody. Trace the sale backwards, repair the breaks, run the account, then report one number a month, profit.
Delhi NCR, India · remote worldwide · [email protected]
How the work runsChain of Custody
Fix the breaks.
Cross-domain hand-offs, phone calls, the join to the CRM. Every lead, call and booking proven before a dollar moves.
Agents and humans.
Agents execute bids, pacing and negatives around the clock. Humans decide strategy, spend and creative.
The fourth stage, Report, is one number a month: profit. Read the method.
Who you talk toThe people doing the work
Shivendra Rawat
Founder · Attribution
Runs the measurement work and the accounts it feeds. Where the audit starts.
Swati Kotiyal
Projects
Keeps the delivery honest: scope, sequence and the weekly cadence.
Rakshit Majumdar
Engineering
Builds the pipelines, dashboards and tools the reporting depends on.
Find out what you can’t prove.
Free Attribution Leak Audit. Five working days. No pitch inside.