Labs

Tools we built because nothing on the market
measured what we needed.

Every tool started as an internal fix for a client account. Use them yourself, or let the agency run them for you.

2

tools live

47

accounts in the warehouse behind these tools

4

research notes

The toolsBoth live
Live

BookingBridge

Proves which ad made the booking. Joins the Google click to the reservation in your property management system.

BookingBridge
Live · Open source

OpenPPC

Checks every number in a Google Ads audit against your own export. Free, MIT licensed, runs in your browser.

OpenPPC

Both are instruments for one job: keeping the chain of custody intact from the click to the confirmed sale.

Also building: a fine-tuned Google Ads model and a self-serve Ads gateway for Claude and ChatGPT.

What we publishResearch

Research

Long, specific, with the numbers in.

Technical write-ups with the real numbers and the method, so others can check their own accounts.

The four notes

See it on your own account.

A live demo on your data, or the research first.