Research
Long, specific,
with the numbers in.
Technical write-ups with the real numbers and the method, so others can check their own accounts.
The launch setFour notes
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Training a Google Ads model on 47 accounts
Dataset design, anonymisation, MLX pipeline, loss curves, what the 3B could not do that the 7B could.
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Where hospitality revenue disappears between click and booking
One account’s GA4 audit, the cross-domain mechanism that breaks the session, the OTA floor and the share of bookings that start on the phone.
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Agents and humans: how an account runs at 3am
What the agents do, what they never do, and the hook-based routing that makes it deterministic.
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Joining a click to a booking: the BookingBridge method
The identifier chain from click to reservation, what is stored, what is not, and why the join is the product.
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