Free AI Playbooks
Free AI
Playbooks.
Battle-tested playbooks from an agency managing $30K+/month in ad spend. Real prompts. Real workflows. Real results.
Built by Shivendra Rawat, Founder, Second Step.
$30K+
Monthly ad spend managed
47
Accounts in the warehouse behind these
10
Playbooks, free
Every playbook is the version we actually run.
Each playbook includes copy-paste prompts, step-by-step frameworks, and real examples from our agency. The AI UGC video ones add tool recommendations, cost breakdowns and step-by-step workflows.
Free. Ask for the one you want and a named person emails it to you. Questions go to [email protected].
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AI UGC Video Ads Playbook
Stop paying $300-500 per UGC video. Start producing them for $2-5 each: the tool stack, copy-paste prompts, automation blueprints, and real script examples.
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Cloud-Based AI UGC Video Creation
The fastest way to start. Use HeyGen, Fish Audio, Kling AI, and Creatomate to go from script to published ad in under 30 minutes. No GPU required.
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Hybrid AI UGC Video Creation
Best of both worlds. Run free tools locally (Chatterbox TTS, MuseTalk, Real-ESRGAN) and use cloud only for premium avatars. $45–80/month for unlimited videos.
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AI UGC at Scale: 100+ Videos/Month
Fully automated pipeline using Make.com + Airtable + AI APIs. From brief intake to published ad, zero manual work. Built for agencies and DTC brands.
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The AI Media Buying Workflow
5 AI workflows that replaced 70% of manual agency work. Daily health checks, keyword mining, ad copy generation, client reports, and competitive research, all with copy-paste prompts.
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The 30-Minute PMax Audit
Find wasted spend hiding in your Performance Max campaigns. A complete audit framework that catches what 90% of account managers miss.
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The Wasted Spend Finder
$2,800/month in wasted spend found on a $32K account using one AI prompt. This playbook shows you exactly how to replicate it.
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The Ad Platform Truth Guide
Which Google Ads recommendations to accept, which to ignore, and which to NEVER touch. Rated Green/Yellow/Red with explanations.
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The Tracking Health Checklist
If your conversion tracking is broken, everything else is useless. This checklist covers Google Ads, Meta, GA4, and GTM in one audit.
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Running Ads: India vs US
Same platform, completely different game. What AI gets wrong when you don’t give it market context, and the prompt templates that fix it.
Stop managing ads the old way.
These playbooks contain the exact AI workflows, prompts, and frameworks we use at Second Step every day. Tell us which one you want and we will email it to you.
Contact
Get the playbooks
Name the playbook you want in the last box and we’ll email it to you.
We reply from a named person within one working day. Data handled under our privacy policy.
Not sure which approach fits?
We’ll audit your current creative workflow and recommend the right AI UGC setup for your budget and volume.