Results · An industrial services company in the United States
When most leads arrive by phone, the ad account is only half the story.
Weekly call reports were being assembled by hand from the phone system. We automated the report, joined calls to campaigns, and gave the owner one sheet that says which ads make the phone ring.
Calls joined to campaigns
by tracking number and time, in one weekly sheet
The engagement2026
BeforeAn industrial services company in the United States
A phone-first business measured like an e-commerce store.
The platform counted form fills. The business closed deals by phone. Nobody could say which campaign produced the calls that turned into work, so budget followed form fills.
What we didThe work, in order.
The work, in order.
- Month 1: Built a weekly call-report fetch that pulls the phone system's export into one sheet automatically.
- Month 2: Joined calls to campaigns and keywords by tracking number and time.
- Ongoing: Monthly review of which campaigns produce calls that turn into quotes.
AfterWhat changed.
What changed.
- The weekly call report assembled by script, not by hand
- One sheet the owner opens on Monday
- Every call carries the campaign and keyword that produced it
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