Results · A staffing and gig-work platform in India
Cost per lead down 57 percent in one month. The ads were fine. The form was the problem.
A May-to-June diagnosis showed the leak was after the click, not before it. One restructure and a shorter form later, the same budget bought more than twice the leads.
57%
lower cost per lead after the July restructure
The engagementMay to August 2026
BeforeA staffing and gig-work platform in India
The click was cheap. The lead was not.
Search campaigns were buying clicks at a sensible price and then losing most of them on a long application form that asked for everything up front. The account was also paying for informational queries that never became applicants.
What we didThe work, in order.
The work, in order.
- May to June: Two-month diagnosis across search terms, landing pages and the form itself. The form was identified as the single largest loss.
- July: Restructured campaigns by intent, cut informational queries, rebuilt the form to ask three things first and the rest later.
- August: Shipped a live dashboard and a written playbook so the in-house team could keep it honest.
AfterWhat changed.
What changed.
- 57% lower cost per lead
- The application form, the largest loss point, rebuilt
- A live dashboard and a written playbook the in-house team runs
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