Insights · Cross-industry
Cross-industry
The measurement problems that show up everywhere, whatever you sell.
4 articlesNewest first
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The Google Ads optimisation checklist for 2026
Forty-one checks in the order we run them on a new account, from conversion tracking to the weekly cadence.
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Can you use a wa.me link as a Google Ads final URL?
Yes, with conditions. What Google allows, what breaks, and when the Message asset is the better route.
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How to prove which ad produced a specific paying customer
Analytics counts sessions. Your money lives elsewhere. Joining a click identifier to the sale record is small engineering that almost nobody does.
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Why your sales say Direct when the customer came from an ad
Direct usually means the measurement lost the thread at a domain boundary. What actually happens, how to confirm it, and the fix in the order it pays.
Other industriesSame problems, different shape
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